2023

Activate has been Iterable’s flagship marketing conference since 2018. While I have contributed to every event over the years, 2023 marked my debut as creative director leading the end-to-end brand identity. The two-day conference featured over 25 sessions with industry leaders from Dotdash Meredith, NBC Universal, A+E Networks, PGA, ClickUp, and Strava. Centered on the core theme of customer joy, I leveraged Iterable’s brand colors and node-based visual language to design a vibrant, high-energy experience while maintaining alignment with the core brand strategy.