2024

In 2024, I completed my second year as creative director for Iterable’s flagship conference, Activate Summit, as well as the Activate Tour regional series. Evolving the core theme of customer joy from the previous year, I incorporated a hard-rock aesthetic inspired by keynote speaker Mike Cessario, CEO of Liquid Death. I designed high-impact promotional assets, including rock-concert-style banners, to establish a distinct, energized visual identity. The event featured keynotes and sessions from leading brands such as Grammarly, Hightouch, PGA, Priceline, and Square.