2025

Driven by the AI revolution and the launch of Nova, Iterable’s AI suite, we redefined the company’s identity around a new marketing narrative: moving beyond traditional campaigns toward real-time, moments-based marketing. To bring this story to life, I drew inspiration from neobrutalism and retrofuturism. The result, which I called Designed Moments, utilized primary palettes, abstract graphics, strong shadows, and cutout photography to represent the dynamic interactions between brands and customers. Each layered shape and texture is a moment that captures movement, personalization, and energy of modern engagement.