2026

To reflect Iterable’s evolution into a market leader, I collaborated with cross-functional teams to define and execute the company’s comprehensive rebrand. Partnering closely with an agency and Product Design, we established a modernized visual identity, refined typography, expanded the color palette, and introduced an elevated line language and product stylization that seamlessly bridges the brand and the product experience. This strategic visual overhaul aligns the brand with the company’s maturity, delivering a sophisticated, cohesive narrative across every customer touchpoint.